How one rep cut his planning time from 2 hours to 15 minutes
When you're spending two hours planning and two to three hours sitting in traffic before you've made a single sale, something has to change. Here's how Badger Maps changed it for Odeayan Parumaul.
About Odeayan
Odeayan Parumaul is an outside sales rep for a medical supply company based in Durban, South Africa, selling sanitation and sterilization products to government-owned and private hospitals, outpatient clinics, emergency medical services, laboratories, and other medical facilities. In an industry where his products help prevent the spread of infection in healthcare settings, every visit matters. And every hour wasted on the road is an hour not spent with the people who need what he's selling.
The challenge
Before Badger Maps, Odeayan's days were defined by inefficiency. Two hours of planning every morning just to figure out who to see and in what order. Another two to three hours lost to traffic between appointments because he hadn't thought about the distances between customers until he was already on the road. By the time he was in front of his clients, the best part of his day was already behind him.
“I found it frustrating traveling so far for one client. I didn't even think about looking at the times and distances between customer A and B.”
Odeayan Parumaul, Sales Rep
The result was a rep who was busy all day but not as productive as he could be — too much time behind the wheel, not enough time in front of customers, and a growing sense of frustration with a routine that was costing him sales he didn't know he was missing.
How Badger Maps helped
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Planning time cut from 2 hours to 15 minutes
After signing up for a free trial, Odeayan immediately saw how Badger could reorganize his day. What had taken two hours of prep every morning — cross-referencing customer locations, figuring out the best route, mentally mapping out the day — now takes 15 to 20 minutes. Odeayan knows exactly who he's seeing, in what order, and how long it will take to get there before he even leaves for the day.
“With Badger Maps, I now know what I am doing every morning.”
With optimized routes cutting out the wasted drive time between appointments, Odeayan stopped rushing between meetings and started arriving at every visit calm, prepared, and focused on the customer in front of him. The stress that had become a constant background hum to his days disappeared and was replaced by a schedule that actually worked.
“I'm not rushing anymore. I can even add one or two coffee spots along the way using Badger.”
Badger's Places tool transformed how Odeayan prospects. Instead of searching for medical facilities on Google and getting inconsistent results, he can now surface qualified prospects right on the map — hospitals, clinics, and medical facilities he hadn't known were nearby — and add them to his route in seconds. Every day in the field became an opportunity to discover new business he would have previously driven straight past.
“Utilizing Badger has been a life investment. I go on a new adventure every day, prospecting and going to places I have never been to before.”
