The top rated app for 10k+ B2B field teams

4.7/5 ★★★★★

Apple App Store

4.5/5 ★★★★★

1.1k+ ratings

Hubspot

5/5 ★★★★★

HubSpot App Marketplace

Salesforce

5/5 ★★★★★

Salesforce AppExchange

Google My Business

4.8/5 ★★★★★

Turn field activity
into outcomes

Badger's field sales software turns field activity into outcomes — giving every member of your team the tools to stop managing the day to day and drive more revenue.

Route planner

Sales mapping

Data collection

Lead generation

Mileage tracking

CRM front-end

Territory mapping

Territory alignment

Lead routing

Reporting & analytics

BadgerAI Voice-to-CRM, Route Planning, Email Automations

Get rid of the busy work.
Sell more.

Less busy work.
More field sales.

Badger handles the logistics so your team can focus on closing deals. Smarter routes put reps in front of the right customers at the right time, while automated data collection and reporting cut down on admin. The result is more sales, more visibility, and the data-backed strategies your team needs to scale.

Calculate your ROI Read the case studies

50%

more data from the field

20%

less time driving

22%

increase in sales

Automate your field sales with AI powered workflows

Badger AI brings intelligent automation to every part of your field sales workflow. Pick the capabilities that make sense for your team — AI-built routes, automated CRM updates, smart follow-ups — and let Badger eliminate the admin and planning that slow reps down.

Learn more about Badger AI

Your reports done, automatically

Field activity is captured automatically the moment it happens — giving managers real-time visibility into rep performance without anyone having to compile a single report.

Check-ins, notes, photos, and location data are logged the moment reps complete their visits — no manual entry required.

GPS-verified check-ins confirm reps were on-site, giving managers confidence in the data without micromanaging the team.

Mileage is tracked automatically on every route so reps never have to log a trip manually and reimbursements are always accurate.

Reports are generated automatically from field data — managers get real-time dashboards without anyone compiling a spreadsheet.

Your CRM works better on a map, on your phone

Most CRMs are built for the desk, not the field. Integrating Badger Maps with your CRM turns your existing customer data into a live, actionable field sales tool. Access and analyze all your CRM data when you plan your routes or map your territories. Automatically sync with the right fields in your CRM, when you collect data into Badger. The result is a CRM that actually reflects what's happening in the field, and a field team that actually uses it.

Badger Maps CRM integration — map view with data fields

Salesforce

Hubspot

Microsoft Dynamics

Zoho

Oracle

Pipedrive

monday.com

Insightly

SugarCRM

Veeva

Odoo

Zapier

Excel

RestAPI

Attio

Don't see your CRM? We're constantly building integrations, just let us know what you need.

The visibility you've
always needed

Every customer interaction in the field is a data point — but only if it gets captured. With more data flowing into your CRM, managers get the visibility to spot trends, optimize territories, and make smarter decisions about where to focus their team.

Read the case study

CRM usage increased more than 50% once our sales team adopted Badger.

Regional Sales Manager
Kerr - Danaher

Explore Badger's Territory Management Suite:

With Badger's suite of territory management tools, every rep knows their plan—and every manager knows their team is taking advantage of their highest-value opportunities.

Badger Align

Territory Alignment

Automatically generate balanced territories that eliminate overlap, minimize drive time, and increase site visits by 20%.

Learn more

Badger Lead Routing

Lead Routing

Fast follow up can turn into sales momentum. Automatically assign the right lead to the right rep — no manual work needed!

Learn more

Badger Scoreboard

Leaderboards & Gamification

Badger's performance dashboards surface what's happening in the field the moment it happens to keep your team motivated and accountable.

Learn more

Badger Insights

Territory Mapping

Visualize your data on a map to quickly spot trends and drive new strategies for your business.

Learn more

How B2B field sales teams are winning with Badger

"Badger saves us half a day of driving, which gives us an extra half day out on the road, seeing customers, and being able to sell."

Matthew Brooks, Business Development Manager — Cargill Animal Nutrition

"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley, Business Development Manager — Cutter & Buck

"Badger handles 90% of the logistics for new sales reps — they sell more efficiently much faster."

Kellie Glenister, Director of Sales Operations — L'Oréal

Save on gas. Make more money. Badger pays for itself.

When you add mapping and routing to your arsenal, you'll spend less time on busy work, and more time closing your next big deal. Maximize your ROI, not your time stuck on the road. It pays for itself with just the savings on gas.

Calculate your ROI

90-day money back guarantee

A no risk, pain free way to jumpstart your revenue

We pride ourselves on our customer support. Whether you're a single rep or a thousand person sales team, we'll make the transition to Badger pain free.

Dedicated support manager
Free pilot integrated with your CRM
Customized set-up
Complimentary team trainings
90-day money back guarantee

"It is so easy to use that within an hour demo, we had immediate success. We were immediately able to put it into play and begin to reap the benefits of this service."

Brian Morgan
Director of Sales, GeoSearch

Badger Maps is the highest ranked app in the B2B Mapping App Category

Badger is the highest ranked sales mapping and routing app, according to an industry wide analysis done by Filter Advisors, a technology consulting firm.

Learn more about the sales mapping landscape

Business to Business (B2B) Mapping Apps — Number of Reviews vs. Average Rating

Apple App Store

4.5/5

1.1k+ ratings

The mobile experience reps actually want to use

When evaluating your options, look closely at reviews of the mobile experience. It's the difference between a tool reps are told to use and one they actually want to.

Enterprise-level security

When teams are accessing customer data across dozens of territories, devices, and networks every single day, security is paramount. Badger Maps is built with enterprise-grade protection at every layer, from the infrastructure your data lives on to the credentials you use to login.

SSO
HIPAA
SOC 2
AWS Certified Software
GDPR Compliant

Learn more

Enterprise security features including SSO, HTTPS SSL, HIPAA compliance and password encryption

Sell smarter with tips from the field

Explore articles and podcasts to see how sales leaders are devising new strategies to grow their field sales.

Podcast

How to Sell More by Boosting Customer Confidence - Outside Sales Talk with Brent...

Sales Blog

Victor Antonio's Sales Framework: How to Master Your Sales Presentations and Close...

Case Studies

Brynne Tillman on Sales: How to Use LinkedIn to Attract Buyers and Build Win-Win Relationships

Sales Blog

Melinda Emerson on Sales: How to Use Consultative Selling to Build Lasting Customer...

Outside Sales Reps

Optimize your routes, and automate data collection & reporting from the field.

Sales Managers

Get visibility into your field team's activities and the tools to drive your team's success.

Sales Operations

Onboard reps in half the time. Create territories that meet your business goals.

Field Service

Visit more sites in less time and capture data seamlessly with your phone.

90-day money back guarantee

No set up fees.

Talk to Sales

Watch a demo video

Watch a video to learn more about what Badger can do.

Demo Video

Start a 14-day free trial

Individuals can start routing today.

Free Trial

Try Badger with your team

Get a free team pilot integrated with your CRM.

Free Team Pilot

Field Sales Software

The #1 B2B Field Sales Platform

Badger Maps combines a route planner, sales mapping, CRM integration, and AI automation into one mobile-first platform built for how reps actually work. Reps sell more, managers get the visibility they need, and the whole organization scales without the growing pains. Powered with AI

Turn field activity
into outcomes

Get rid of the busy work.
Sell more.

Less busy work.
More field sales.

Automate your field sales with AI powered workflows

Your reports done, automatically

CRM updates in seconds

Your CRM works better on a map, on your phone

The visibility you've
always needed

Explore Badger's Territory Management Suite:

How B2B field sales teams are winning with Badger

Save on gas. Make more money. Badger pays for itself.

A no risk, pain free way to jumpstart your revenue

Badger Maps is the highest ranked app in the B2B Mapping App Category

The mobile experience reps actually want to use

Enterprise-level security

Sell smarter with tips from the field

Enable software for your entire field team

Schedule a Demo

Turn field activity into outcomes

Get rid of the busy work. Sell more.

Less busy work. More field sales.

Meet more customers. Miss fewer opportunities.

Automate your field sales with AI powered workflows

Your reports done, automatically

CRM updates in seconds

Your CRM works better on a map, on your phone

The visibility you'vealways needed

Explore Badger's Territory Management Suite:

How B2B field sales teams are winning with Badger

Save on gas. Make more money. Badger pays for itself.

A no risk, pain free way to jumpstart your revenue

Badger Maps is the highest ranked app in the B2B Mapping App Category

The mobile experience reps actually want to use

Enterprise-level security

Sell smarter with tips from the field

Enable software for your entire field team

Schedule a Demo

14-Day Free Trial

Turn field activity
into outcomes

Get rid of the busy work.
Sell more.

Less busy work.
More field sales.

Meet more customers.
Miss fewer opportunities.

The visibility you've
always needed