Field sales app for SAP

The mobile-first field sales platform that brings SAP to the field

Drive rep adoption, capture richer data, and give every rep the tools they need to sell more on the road.

Badger Maps route on a phone with SAP business partners, customers and leads, colourised on the map

Get a free team pilot, integrated with
SAP. Zero setup cost.

SAP mapping

SAP, on a map

Every SAP object lives on an interactive map, filtered and colorized by last visit date, deal stage, or any custom field. Reps can instantly see their most important accounts and build their routes around them, while managers get a bird’s-eye view of everything going on in the field.

Learn more about sales mapping
SAP business partners, customers and leads colourised on a Badger Maps route
Learn more about sales mapping
Field sales app for SAP

One app. One workflow to help reps sell.

Connect Badger to SAP and your data becomes a live, actionable field sales tool.

SAP business partners, customers and leads and custom objects flowing into Badger Maps

Plan

Map your SAP data to call on the customers that matter most.

Route

Get the fastest sales routes to all your stops.

Execute

Have all your data at your fingertips to close the deal.

Sync

Record customer data, and sync back to SAP automatically.

SAP + field data

More data in SAP. Less admin for your team.

When reps log visits in seconds from their phone, your CRM stays current, and the right workflows trigger automatically.

  • Coach with verified data

  • Reduce seller admin

  • Automate your workflows

Learn more about data collection
Beta

Met with Sean Dalton. He is interested in learning more about the new release of our machine. He would need the Z100 model. Forecast that this deal could close in September.

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Summary Beta

Date 06-04-2026
Log Type: Customer Meeting
Contact: Sean Dalton
Opportunity: Yes
Opportunity type: Z100
Deal Forecast: September
0:00
  • Business Partners
  • Customers
  • Leads
  • Custom Object
Learn more about data collection

One map-based workflow

One map. Everything a rep needs. No switching between apps.

Automated forms

Capture the data you need with voice-to-text notes and photos.

Voice-to-CRM

Just talk. Your CRM updates.

SAP mapping

Tools purpose-built to help reps sell

Badger’s purpose-built field sales experience eliminates busywork and gives reps everything they need to sell more.

  • Find new customers

    Millions of qualified leads hidden in your territory and added to SAP in one tap.

  • Walk in prepared

    Full context, before every meeting in easy-to-read top line notes, pulled from any data source you connect to.

  • Follow-up automatically

    Automated alerts and follow-up emails so no opportunity falls through the cracks.

  • Automate mileage tracking

    Accurate mileage reports, done in seconds so reps can focus on selling.

Finding new leads on the Badger Maps route and adding them to SAP

Automate your field sales
with Badger's native AI

Explore how AI can take your team to field sales excellence.

Badger + SAP integration

The enterprise-class integration that keeps all your data in sync

Badger was built to act as a mobile, map-based front-end for SAP. That means your workflows, your objects, and your data structure all come with you into the field, and all update back seamlessly.

  • Always real-time & 2-way

    No lags or manual syncing.

  • Map all your objects

    See as many objects as you need on the map at the same time.

  • See the relationship. Update the record.

    See and update the Deals tied to a Contact or the Task associated with a Deal.

  • Unlimited objects, fields, and records

    Includes custom objects and fields.

  • Customize your UI

    Use the names you want. No need to retrain your team.

How one team increased CRM adoption 50% with Badger

When the dental division of Fortune 500 company Danaher Corporation integrated Badger Maps with their CRM, adoption increased by more than 50%. With their full customer database on a map they could access from their phone, updating the CRM became a natural byproduct of their day.

“CRM usage increased more than 50% once our sales team adopted Badger.”

Ken Buck

Regional Sales Manager, Kerr — Danaher

Are you ready to get started?

Get a free team pilot, integrated with SAP with zero setup cost. 90-day money-back guarantee.

FAQs

Badger Maps is a field sales execution platform that brings SAP into a mobile, map-based environment. It gives reps one place to map customers, plan routes, find leads, and capture data, while giving managers a live view of every rep and territory and the tools to manage their team at scale.
Badger Maps’ 2-way, real-time integration with SAP is free with the purchase of any Business or Enterprise license.
Integrating Badger Maps with SAP is quick and easy. No technical expertise required – our experts will set up a custom integration and provide personalized training tailored to your use case.
Real-time syncing ensures your SAP data is always accurate and up-to-date. This means when records are created, updated, or deleted in either system, it is automatically reflected in the other system, without any need for manual data syncs.
Yes – we offer SFTP integrations, or you can also connect through Zapier.
Badger’s data is secured through Amazon’s AWS platform, the gold standard in data security. Our app also employs the highest level of security standards, from HTTPS SSL (TLS 1.2) to password encryption and SSO. Fully compliant with HIPAA. Learn more here.