How TNT Power Wash Services added 3 to 5 prospect meetings per rep per week and enriched Zoho
When Google Maps and MapQuest were the only tools in the toolkit, TNT's field team was leaving business on the table every single day. Badger Maps changed that.
About TNT Power Wash Services
TNT Power Wash Services is a leader in the fleet and commercial power washing industry, known for innovative cleaning solutions, highly trained technicians, and exceptional service across the Midwest. From one-time cleanings to scheduled maintenance contracts, TNT serves everyone from large property management companies to major transportation fleets.
With six locations across Ohio, Indiana, Michigan, and Kentucky, TNT operates a distributed field sales team covering a wide geographic footprint. Jillian Beers, Marketing Manager based in Columbus, wears many hats, helping the sales team stay organized, effective, and productive in the field.
The challenge
TNT's outside sales reps and fleet account managers cover a broad client base. Before Badger Maps, they were organizing their days with tools that weren't built for the job. Google Maps, MapQuest, and Fleet Seek helped reps get from point A to point B, but they couldn't help them find new prospects along the way, manage leads, or connect any of it back to their Zoho CRM.
Reps were spending valuable selling time on logistics like planning routes manually, and missing the new business sitting right around the corner from their existing accounts. And with no CRM integration, field activity that should have been feeding Zoho was either entered manually after the fact or not entered at all.
For a team whose growth depends on consistently finding and building new customer relationships across a large territory, the gap between what the tools could do and what the team needed was costing them time and revenue every week.
How Badger Maps helped
The turning point came when Jillian discovered Badger Maps at a Zoho conference. Recognizing the potential immediately, TNT began working with the Badger team to integrate Badger Maps with their Zoho CRM. Today, 10 team members use Badger Maps every day. It’s the core of their field sales operation.
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More prospects found right along existing routes
The most immediate impact was in prospecting. With every customer and prospect visible on an interactive map, reps could now see new business opportunities right alongside their existing accounts and act on them in the moment. The lasso tool became a particular favorite, letting reps draw around any area to instantly surface every business in a specific industry nearby.
The result was 3 to 5 more prospect meetings per rep per week. It wasn’t from working longer hours. It was from making every hour in the field more productive.
“The new prospect piece is huge. Sales reps are meeting with 3 to 5 more prospects a week than before using Badger Maps. They then enter that lead in Badger and it updates in Zoho and they can follow up and try to get a meeting.”
One of the standout moments was a two-day sales blitz in the Detroit-Toledo market where they didn't have a physical location. Their entire sales team traveled to the area and used Badger Maps to identify transportation companies, map out 15 to 16 locations per route, and execute coordinated visits across the market. They even uncovered existing customers in the area they hadn't known about.
“We did a sales blitz in the Detroit-Toledo market before we had a physical location there. Our entire sales team went up, and we used Badger Maps to find different transportation companies in the new market. It was very helpful, and we even found some existing customers we could pivot off of.”
Jillian Beers, Marketing Manager, TNT Power Wash Services
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Better Zoho data, captured automatically in the field
With Badger integrated into Zoho, reps no longer had to choose between staying in the field and keeping their CRM current. Every new lead found in the field is entered in Badger and syncs to Zoho automatically. The data is accurate, up to date, and ready to act on without any manual catch-up. CRM usage increased 8-10% as a direct result. The richer contact data flowing into Zoho gave TNT's marketing team better material for email campaigns and more personalized outreach.
New reps entering unfamiliar territories used to take time to learn the lay of the land. With every account and prospect visible on the map from day one, new hires get up to speed significantly faster. They build their customer base and understand their territory without the extended ramp-up that had previously slowed them down.
“Badger Maps is great for anyone who's new to a market. It helps them find new leads and build a customer base.”
