![Unlocking your Social Brain to Grow Sales]()
How to use the SCARF Method to grow your sales STATUS “We desire status because it signifies that others value us, that we have a place of importance in the group and therefore are connected to the group.” Matthew Lieberman, Social Psychology Professor Status refers to your sense of importance relative to others. Status is an extremely important resource to the brain. Your brain is constantly monitoring your status in any group. When you feel like your social status is going up, you feel positive emotions. If you feel like your status is going down, you start to feel more…