Steven Dew's Posts

Customer Retention: 9 Ways to Get More Sales From Existing Customers
Customer Retention: 9 Ways to Get More Sales From Existing Customers Getting new customers is only half the battle. Retaining them is different story - and a much more difficult one at that. But, it's also incredibly important, especially because it costs 5x as much to attract a new customer than to keep an existing one.   After you acquire your customer and lead them to their first purchase, your job now is to retain them to turn them into full partners and brand advocates. For a sales rep, this can be an overwhelming responsibility but it's also challenging and highly rewarding if you manage to do it effectively.  Here are some tips…
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B2B Sales: A Complete Guide to Understanding the What, Why, & How of Business-to-Business Selling
B2B Sales: A Complete Guide to Understanding the What, Why, & How of Business-to-Business Selling Question: Besides their status as the largest companies in their respective industries, what do Caterpillar, Microsoft, and Staples have in common?  Caterpillar manufactures countless types of industrial heavy machinery, Microsoft is famous for its suite of tech-focused solutions, and Staples provides a myriad of office supply essentials. So where is the similarity?  Answer: Each of these business giants have achieved their massive success by selling their products to other businesses - they are B2B sales masters. While not a new concept, B2B sales have become one of the most important models in modern business. Whether you're a startup looking to…
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