Communication
Janice B Gordon Sales Relationships: How to Scale Your Sales Through Customer Retention and Referrals
![Janice B Gordon Sales Relationships: How to Scale Your Sales Through Customer Retention and Referrals]()
In another value-packed episode of Outside Sales Talk, host Steve Benson sat down with Janice B Gordon - the customer growth expert, author of Business Evolution, co-author of Heels to Deals, and host of the popular Scale Your Sales podcast - and got a masterclass in why the fastest path to sales growth isn't more cold outreach. It's deeper relationships with the customers you already have. Having built an entire framework around retention-first selling, Janice B Gordon challenges the “spray-and-pray mentality” head-on and hands listeners a complete playbook for building the kind of trust, loyalty, and referral engine that…
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By Steven Dew
By Steven Dew
In another value-packed episode of Outside Sales Talk, host Steve Benson sat down with Janice B Gordon - the customer growth expert, author of Business Evolution, co-author of Heels to Deals, and host of the popular Scale Your Sales podcast - and got a masterclass in why the fastest path to sales growth isn't more cold outreach. It's deeper relationships with the customers you already have. Having built an entire framework around retention-first selling, Janice B Gordon challenges the “spray-and-pray mentality” head-on and hands listeners a complete playbook for building the kind of trust, loyalty, and referral engine that…
Paul Smith Sells With A Story: Elevate Your Sales Process Through Storytelling
![Paul Smith Sells With A Story: Elevate Your Sales Process Through Storytelling]()
More often than not, a well-told story in a sales pitch can make the difference between a closed lost vs a closed won. How? Storytelling drives decisions. If you’ve ever wondered why some sales pitches land flat while others land perfectly and stick in a buyer’s mind, storytelling might be the missing piece - especially in competitive field sales where logic alone rarely closes deals. Paul Smith, a former Procter & Gamble executive turned bestselling author of Sell With A Story, Lead With A Story, and The 10 Great Stories Leaders Tell, is truly one of the world’s leading…
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By Steven Dew
By Steven Dew
More often than not, a well-told story in a sales pitch can make the difference between a closed lost vs a closed won. How? Storytelling drives decisions. If you’ve ever wondered why some sales pitches land flat while others land perfectly and stick in a buyer’s mind, storytelling might be the missing piece - especially in competitive field sales where logic alone rarely closes deals. Paul Smith, a former Procter & Gamble executive turned bestselling author of Sell With A Story, Lead With A Story, and The 10 Great Stories Leaders Tell, is truly one of the world’s leading…
Lee Salz’ Sales Differentiation: 6 Fresh Ways to Turn First Meetings into “When Can We Talk Again?” Moments
![Lee Salz’ Sales Differentiation: 6 Fresh Ways to Turn First Meetings into “When Can We Talk Again?” Moments]()
In another stellar sales interview with another stellar sales guru, host Steve Benson sat down with globally recognized sales differentiation expert Lee Salz - author of the acclaimed The First Meeting Differentiator - and got absolute Lee Salz sales gold on why traditional discovery calls are dead… and what elite sellers do instead. Salz, a self-described “sales contrarian” ranked #6 on Global Gurus’ Top Sales Thought Leaders list, obliterates decades of old-school thinking and hands listeners a complete playbook to transform first meetings from selfish interrogations into high-value consultations that prospects actually thank you for. Here are the six…
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By Steven Dew
By Steven Dew
In another stellar sales interview with another stellar sales guru, host Steve Benson sat down with globally recognized sales differentiation expert Lee Salz - author of the acclaimed The First Meeting Differentiator - and got absolute Lee Salz sales gold on why traditional discovery calls are dead… and what elite sellers do instead. Salz, a self-described “sales contrarian” ranked #6 on Global Gurus’ Top Sales Thought Leaders list, obliterates decades of old-school thinking and hands listeners a complete playbook to transform first meetings from selfish interrogations into high-value consultations that prospects actually thank you for. Here are the six…
Mark Bowden: Sales Success Through Body Language & Nonverbal Communication
![Mark Bowden: Sales Success Through Body Language & Nonverbal Communication]()
As a sales professional, if the expert behind the acclaimed TED Talk on the importance of body language also had plenty to share on the subject of nonverbal communication in sales, you’d want to absorb and apply everything he had to say, right? That’s how we felt too, as Steve Benson sat down with Mark Bowden for an eye-opening discussion on how to level up your sales process by simply understanding and harnessing body language better. Voted the world's top body language professional, Mark Bowden shared game-changing tactics drawn from his work with Fortune 500 CEOs and G7 leaders…
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By Steven Dew
By Steven Dew
As a sales professional, if the expert behind the acclaimed TED Talk on the importance of body language also had plenty to share on the subject of nonverbal communication in sales, you’d want to absorb and apply everything he had to say, right? That’s how we felt too, as Steve Benson sat down with Mark Bowden for an eye-opening discussion on how to level up your sales process by simply understanding and harnessing body language better. Voted the world's top body language professional, Mark Bowden shared game-changing tactics drawn from his work with Fortune 500 CEOs and G7 leaders…
7 Sales Approaches from 7 Sales Experts: Stay Fresh in 2026
![7 Sales Approaches from 7 Sales Experts: Stay Fresh in 2026]()
You’ve mastered sales foundations. You’ve memorized tried-and-true sales tactics. You’re a confident closer and you don’t have trouble meeting quota. Not many salespeople can match your seasoned resume - it’d take a decades-long sales veteran to teach you something new. But as a master of sales, you’ve known one thing for awhile: learning never stops. To stay at the top of your game, you need insights from those expert sales peers. Luckily, I’ve had the privilege of being involved in the interviews of such professionals through the Outside Sales Talk Podcast and now I’m sharing their wisdom. Here are 7…
continue reading ![play-icon]()
By Steven Dew
By Steven Dew
You’ve mastered sales foundations. You’ve memorized tried-and-true sales tactics. You’re a confident closer and you don’t have trouble meeting quota. Not many salespeople can match your seasoned resume - it’d take a decades-long sales veteran to teach you something new. But as a master of sales, you’ve known one thing for awhile: learning never stops. To stay at the top of your game, you need insights from those expert sales peers. Luckily, I’ve had the privilege of being involved in the interviews of such professionals through the Outside Sales Talk Podcast and now I’m sharing their wisdom. Here are 7…
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