Sales Productivity

Upselling and Cross-Selling: The Ultimate Guide For 2025
Upselling and Cross-Selling: The Ultimate Guide For 2025 Upselling and cross-selling are two powerful B2B strategies to improve your sales revenue and build customer loyalty. Both strategies are applied (mostly) to existing customers to generate further sales. If your brand offers an extensive range of products or services that your customers are unaware of, upselling and cross-selling can be a brilliant way to generate that additional revenue. However, many sales representatives struggle to effectively leverage these techniques. If you are new to the concept of upselling and cross-selling, you have landed in the right place. Here, we will give you the inside scoop on upselling and cross-selling so…
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Mastering Sales and Marketing Alignment: 5 Tips for Success
Mastering Sales and Marketing Alignment: 5 Tips for Success Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the…
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11 Essential Sales Tools For Sales Reps
11 Essential Sales Tools For Sales Reps Outside sales aren't easy. You’re constantly on the lookout for new leads while at the same time  preparing for meetings. Your schedule tends to be constantly changing at the last minute. Presentations rarely go as planned. When you talk to a lead over email, you have all the time in the world to prepare an answer for a tricky question. Outside sales reps need to come up with an answer in seconds. And they have to sound charismatic and persuasive while they do it. No big deal, right? Thankfully, there’s no reason to go through your day empty-handed. High performing…
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How to Create a Strategic Sales Plan: A Step-by-Step Guide
How to Create a Strategic Sales Plan: A Step-by-Step Guide Salespeople know full well how proper planning can benefit their performance. It can help them focus on priorities, align with other departments, accomplish their objectives, and give them a clear advantage over their competitors. In this blog, we'll go beyond the same, dated techniques that you’ll find elsewhere and put the spotlight on the most up-to-date field sales techniques that will elevate your team's performance.  With a well-crafted strategic sales plan in place, you will be able to ignite your team's success and help drive your business to reach new heights. 
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7 Best Practices for Successful Sales Canvassing
7 Best Practices for Successful Sales Canvassing With so many ways to reach customers remotely, door-to-door canvassing seems outdated and inefficient. However, effective sales canvassing is still widely used in sales today and is a tremendous way to comprehensively manage sales territory, get new leads, and hone in on your sales skills such as pitching, communication, and following up.  Sales canvassing can be daunting without proper guidance, but with these tips for canvassing, you’ll know how to canvass like a pro and set yourself up for success in no time.
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