There’s a lot of information out there regarding B2B sales tools. You can scour places like G2 and Capterra, but they may end up providing you with an overload of information that you certainly do not need.

That’s why I’ve spoken to B2B sales teams using the Badger Maps app to figure out what other tools they are using. My mission was to find the most cost-effective solutions, as with continuing uncertainty in the global economy, it's especially important to leverage software that focuses on affordability.

Let’s jump in and see what tools today's B2B sales teams are using.

CRM - Pipedrive

Price: Essential - $14/user/mo, Advanced - $39/user/mo, Professional - $49/user/mo, Power - $64/user/mo, Enterprise - $99/user/mo

Capterra Rating: 4.5

Get it: Android | iOS

Pipedrive is a user-friendly and cost-effective CRM platform that is streets above free CRM systems such as HubSpot and Zoho. These tools have limitations and if you are willing to pay a reasonable price for Pipedrive’s services, you won’t be disappointed.

Pipedrive can help your sales team manage leads and deals efficiently through a clear, visual sales pipeline. Its main purpose is to streamline sales processes, enhance productivity, and boost revenue growth.

Key Features:

- Visual Sales Pipeline: Clearly visualize and track each stage of your sales process, making it easier to manage leads and close deals faster.

- Activity and Goal Tracking: Stay on top of your daily tasks and monitor sales goals through automatic reminders and intuitive activity scheduling.

- Sales Automation: Automate routine tasks such as email follow-ups and lead nurturing, allowing your sales team to focus on high-value activities.

- Insights and Reporting: Generate detailed sales reports and performance analytics, giving you actionable insights to optimize your sales strategy.

Not convinced? Check out our 10 best CRM platforms here! 

Routing and Territory Management Tools - Badger Maps

Price: Business - $58/user/mo, Enterprise - $95/user/mo (Free 7-day trial)

Capterra Rating: 4.7

Get it: Android | iOS

Badger Maps is a routing and territory management tool that allows you to automatically plan, route, and maximize your time in the field, cutting down driving time by 20%. It helps you save time on your daily planning, maintain better relationships with customers, and be more productive.

You can take your long customer list and turn it into a drivable, optimized route, something you can’t do with Google Maps. Adding Badger Maps to your field sales tech stack will help you save money on gas and meet with more customers than you normally would.

Best Features:

- Route planning: Cut your planning time in half and drive 20% fewer miles with routes that have up to 100+ stops. Integrate with CarPlay, ensuring you can see your routes in your car and never be late for another meeting.

- Territory management: Create fair and well-aligned territories to eliminate overlap, minimize drive time, and ensure optimal coverage for your team.

- Lead generation: Search for new prospects using keywords like industry, business name, and product type to find your ideal leads. You can add new leads instantly to your interactive map and create routes to them.

- Leverage your customer data in the field: Access & edit customer details on the go. You can automatically sync with your CRM, track mileage, and generate reports on your field activity.

On average, sales teams using Badger Maps save 8 hours a week, drive 20% less, and sell 22% more.

Discover the value of Badger Maps by trying it out yourself. Start a free trial or schedule a demo now!

Sales Prospecting and Lead Generation - Apollo

Price: Free version, Basic - $49/user/mo, Professional - $79/user/mo, Organization - $119/user/mo

Capterra Rating: 4.6

Get it: Chrome extension

Apollo.io is a comprehensive sales intelligence and engagement platform designed to help B2B sales teams find prospects, generate leads, and close deals faster. It combines powerful prospecting tools, automated outreach capabilities, and detailed analytics.

Best Features:

- Prospect database and lead generation: Access millions of verified contacts, enabling your sales team to easily find and reach ideal prospects within targeted industries.

- Multichannel outreach automation: Automate email sequences, call scheduling, and LinkedIn outreach from a single platform, streamlining your sales team's engagement process.

- Sales intelligence and enrichment: Gain insights into prospect activity, buyer intent, and enriched contact information, empowering reps to engage leads more effectively.

- Analytics and reporting: Monitor campaign performance and sales metrics with detailed reports, allowing you to refine strategies and improve team effectiveness.

Listen to this Outside Sales Talk podcast episode with sales expert John Barrows who details the top questions you should ask every prospect!

Meeting Scheduling & Productivity – Calendly

Price: Free version, Standard - $10/user/mo, Teams - $16/user/mo, Enterprise - Starts at $15,000/year

Capterra Rating: 4.7

Get it: Android | iOS

Calendly is a scheduling automation tool designed to streamline appointment setting by eliminating back-and-forth emails. It simplifies the scheduling process, integrates with popular calendars, and saves sales reps significant time.

Best Features:

- Automated scheduling: Enables prospects and clients to self-book meetings based on real-time calendar availability, reducing scheduling friction.

- Calendar integrations: Seamlessly integrates with platforms like Google Calendar, Outlook, and Apple Calendar, automatically syncing all appointments.

- Reminders and follow-ups: Sends automated reminders and follow-up messages, minimizing no-shows and ensuring meetings happen smoothly.

- Team scheduling management: Coordinates team meetings, round-robin assignment, and pooled availability, optimizing scheduling across your sales organization.

Communication & Collaboration - Google Workspace

Price: Free version, Business Starter - $7/user/mo, Business Standard - $14/user/mo, Business Plus - $22/user/mo

Capterra Rating: 4.7

Google Workspace is a cloud-based productivity suite offering collaboration and communication tools including email, calendars, cloud storage, and document editing. It helps sales teams collaborate more efficiently and work seamlessly from anywhere.

Best Features:

- Cloud-based collaboration tools: Allows sales teams to create, share, and collaborate on documents, proposals, spreadsheets, and presentations in real-time.

- Gmail for business: Provides secure, professional email with advanced filtering and integrations, improving sales communication efficiency.

- Google meet for video conferencing: Enables easy virtual meetings, presentations, and customer interactions with reliable video conferencing capabilities.

- Drive cloud storage: Centralizes document storage, offers secure sharing, and ensures easy access to sales collateral, proposals, and contracts from any device.

Proposal & Contract Management - PandaDoc

Price: Starter - $19/user/mo, Business - $49/user/mo, Enterprise - Contact sales

Capterra Rating: 4.5

Get it: Android | iOS

PandaDoc is a document automation platform designed to simplify document creation, electronic signatures, and workflow management. It streamlines proposal, contract, and quote processes, helping sales teams close deals faster.

Best Features:

- Proposal and contract automation: Quickly generate professional-looking sales documents using customizable templates, significantly reducing administrative time.

- Electronic signatures: Securely collect eSignatures from clients, accelerating deal cycles and minimizing manual follow-ups.

- Real-time document analytics: Track client engagement by seeing when recipients view documents, enabling timely and informed follow-ups.

-  CRM and app integrations: Seamlessly integrates with the best CRM platforms and productivity tools, enhancing workflow automation and maintaining accurate records.

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