How Atlas Greenhouse unlocked market share with HubSpot and Badger Maps
When your VP of Sales is spending hours manually mapping routes instead of closing multi-million dollar projects, something has to change. Here's how Atlas Greenhouse fixed it with HubSpot and Badger Maps.
About Atlas Greenhouse
Atlas Greenhouse is a leading greenhouse manufacturer headquartered in South Georgia, designing and constructing everything from small backyard structures to large commercial projects for education, ornamental horticulture, and cannabis producers. With customers across the United States and worldwide, Atlas operates in a high-value, relationship-driven market where large projects take time to close and every sales interaction matters.
As Atlas began expanding its outside sales team, leadership recognized that the tools they were using to manage field activity weren't going to scale with them. They needed something better.
The challenge
Before Badger Maps, Atlas Greenhouse's field sales operation was running on manual processes that were quietly costing the team time, visibility, and opportunity.
Sales leadership was spending hours manually mapping customer locations and planning routes — time that should have been spent on strategy, coaching, and closing large projects. There was no clear way to visualize their market territory or see which potential clients were nearby. And with a new outside sales team being built from the ground up, the team needed a scalable solution that could grow with them without adding operational complexity.
The market opportunity was there. The tools to act on it efficiently weren't.
Why HubSpot and Badger Maps
Atlas Greenhouse was already running HubSpot as their CRM. When they evaluated field sales tools, Badger Maps stood out for one reason above all others: it connected directly to HubSpot, bringing their existing customer data onto an interactive map without any manual imports or duplicate data entry. The combination of HubSpot as the system of record and Badger Maps as the mobile, map-based front-end gave Atlas exactly the field sales layer their operation was missing.
How Badger Maps helped
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Time back for leadership to focus on what matters
Learn more about route planningThe most immediate change was for Atlas's VP of Sales. Hours previously spent manually mapping routes and planning territory coverage were eliminated almost overnight. With every HubSpot account visible on an interactive map and routes built automatically, leadership could redirect their time to closing the large, high-value projects that drive Atlas's growth.
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Opportunities hiding in plain sight
Learn more about lead generationOne of the most valuable discoveries came from Badger's Places tool — which surfaced prospective clients right in Atlas's existing territory that the team hadn't previously noticed. Greenhouse buyers like commercial growers, educational institutions,and cannabis producers, were right around the corner from existing accounts, invisible until they appeared on the map. For a team selling large projects, a single new opportunity discovered this way can represent significant revenue.
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Richer HubSpot data, captured directly from the field
Learn more about the HubSpot integrationWith Badger integrated into HubSpot, reps started logging more information from the field — adding new leads on the fly, capturing visit notes, and keeping HubSpot current without any manual catch-up at the end of the day. HubSpot data collection increased by 10%, giving leadership a more complete and accurate picture of pipeline activity across every rep and territory.
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A platform that scales with the team
Learn more about sales operationsAs Atlas continues to grow its outside sales force, Badger Maps grows with it. New reps can be onboarded quickly, territories can be assigned and visualized immediately, and the same system that works for two reps works just as well for twenty. For a company in an active growth phase, that scalability matters as much as the day-to-day features.
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A smooth implementation from day one
The rollout was fast and frictionless. Badger's team handled the HubSpot integration and provided hands-on training, and the Atlas team was up and running comfortably in a short time. No technical headaches, no lengthy implementation, and no disruption to the team's existing workflow.
The results
- 10% increase in HubSpot data collection
See what HubSpot and Badger Maps can do for your field team.
Try Badger Maps free for 14 days, fully integrated with HubSpot, set up by our specialists at no cost.
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