CRM Integration

Your CRM, in the field

Badger Maps brings your existing CRM data into a mobile, map-based environment your reps can access, update, and act on from anywhere in the field. Your data stays in sync, your reps stay productive, and your CRM finally reflects what's actually happening on the ground.

Get a Demo

This should be a version of the phone connecting a CRM graphic

Native integration

The best CRM integration in field sales

Badger's native integration is the gold standard — a real-time, bi-directional connection that keeps every piece of customer data in sync across both platforms without anyone having to think about it. Unlike other field sales integrations, Badger is designed to match the architecture of your CRM — supporting every object, relationship, and custom field exactly as they exist in your system. No lag or manual syncing.

Always real-time

No lags or manual syncing

Always 2-way

2-way integration included in every plan

Built to handle complex data set-ups

Match your CRM set up without any workarounds

Supports multiple & custom objects

Map & sync to as many objects as you need

Your CRM workflow, adapted to the field

Badger can mirror the structure of your CRM, so every relationship between different types of records is visible on the map exactly the way it exists in your CRM. See the Opportunities tied to a Contact, the Meetings scheduled with an Account, the Tasks associated with a Deal, and always have the full picture before your next meeting.

Gif from advanced integration page

Get a free pilot integrated with your CRM. Zero set-up cost.

Whether you're a single rep or a thousand-person team, you can get a free trial of Badger Maps fully integrated with your CRM at no extra cost — with customized data setup and team training included.

Get started

“CRM usage increased more than 50% once our sales team adopted Badger”

Ken Buck, Regional Sales Manager Danaher

FTP/SFTP

Move large data sets into Badger with FTP / SFTP

If your team uses Secure File Transfer Protocol, Badger can set up a sync flow customized to your data. Bring your customer records into Badger automatically without any manual imports.

Spreadsheet import

Bring your data into Badger with a spreadsheet import

Already have your customer data in a spreadsheet? Upload it directly. Badger handles column mapping and geocoding, automatically so your team is up and running in minutes with no technical setup required.

Need something custom? Build it with the Badger Maps API

If your CRM, ERP, or internal system offers an API, we can help you build a sync that's fully customized to your business — so Badger fits into your existing stack exactly the way you need it to.

Ready to start a free team pilot, integrated with your CRM?

We’ll customize your set up and handle team trainings at no cost. We’re so confident it will work for your team, we back it with a 90-day money-back guarantee.

Get a Demo

Your CRM, in the field