Transforming Sales Efficiency with Badger Maps & HubSpot: Trimax Mowing Systems' Success Story

Trimax Mowing Systems is a global leader in designing and manufacturing high-quality commercial mowing equipment. With operations worldwide, the company serves a diverse customer base, including dealers, professionals in the turf and golf industries, municipalities, equestrian facilities, polo grounds, vineyards, and large-scale landowners.

Jenny Phillips, the USA Sales Coordinator, supports a nationwide team of 13 professionals across the field sales, field service, and marketing. With a focus on planning and operational efficiency, Trimax sought to enhance team productivity, reduce inefficiencies, and streamline customer interactions.

Before implementing Badger Maps, Trimax’s sales team struggled with:

• Time-consuming route planning: Manually creating and adjusting sales routes was inefficient and took up valuable selling time.
• Disconnected data entry processes: Sales reps couldn’t update their HubSpot CRM while in the field, leading to duplicated data entry tasks.
• Slow data sharing: Without real-time updates, critical information was delayed in reaching the team, slowing down decision-making and follow-ups.

Initially, the team relied on Google Maps for route planning. However, the process was inconvenient and lacked the flexibility needed to optimize schedules efficiently. The lack of integration with their HubSpot CRM meant that reps had to spend extra hours manually entering data once back at their desks. These inefficiencies hindered productivity and prevented the team from maximizing their customer interactions.

To overcome these challenges, Trimax implemented Badger Maps, significantly transforming their sales operations. The team now leverages Badger Maps for:

• Efficient Route Planning: Sales reps can quickly create optimized routes, adjust routes on the go, reduce their travel time, and increase the number of customer visits per day.
• Lead Generation: With Badger’s lead generation feature, the team easily identifies and prioritizes potential new customers within their territories.
• Seamless HubSpot Integration: Field reps use Badger Maps to update customer information in HubSpot from their mobile devices, eliminating duplicate data entry and ensuring real-time data sharing across the team.

By adopting Badger Maps, Trimax Mowing Systems has achieved outstanding results:

• More Customer Interactions: Reps meet with more customers each week due to optimized routes.
• Significant Time Savings: With route automation, reps spend less time planning and more time selling.
• Fewer Errors and Better Data Management: The integration with HubSpot ensures real-time updates, reducing administrative work and minimizing mistakes.
• Enhanced Customer Support: The team receives exceptional support from Badger Maps, ensuring smooth operations and continuous improvements.

For Trimax Mowing Systems, Badger Maps has been a game-changer in enhancing sales efficiency and customer engagement. By streamlining route planning, optimizing lead generation, and integrating seamlessly with HubSpot, Trimax’s sales team now spends less time on logistics and more time building valuable customer relationships. With these improvements, Trimax continues to expand its reach and impact in the mowing industry, setting new standards for efficiency and customer service.