Sales route planner

Less driving.
More selling.

Badger Maps' sales route planner builds your fastest path to every account, so reps can spend less time on the road and more time in front of customers.

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Inefficient routes are missed opportunities

The biggest drain on a field rep's day isn't a bad meeting — it's the time between meetings. Inefficient routes, last-minute schedule changes, and manual planning all eat into the hours that should be spent in front of customers. The best route planner doesn't just get you from A to B. It makes sure every hour in the field is working as hard as possible.

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Route optimization

The fastest route to every account, built in seconds

Pick the accounts you want to visit and Badger’s route planner reorganizes them into the fastest possible route with up to 120 stops, real-time traffic, and turn-by-turn directions built in. Reps start every day with a clear, optimized plan. They cut windshield time and fit 2 more customer visits into every single day.

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AI route planner

Put your route planning on auto-pilot

Use Badger's AI to plan your routes — automatically prioritizing accounts by last visit date, follow-up status, and opportunity size, all built around the existing meetings on your calendar. Get a week of routes that puts you in front of the right customers at the right time, without a minute of manual planning. You can even schedule your route planning to run at the same time every week so you hit everyday running. 

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Email automation

Scheduling without the back and forth

Once your route is built and pushed to your calendar, Badger AI sends personalized outreach emails to every account and prospect on your schedule, letting them know you'll be in the area. By the time you're on the road, replies are already coming in and meetings are being confirmed.

See how it works

Sean Dalton

Sean Dalton

Last follow-up: 10 days ago

“After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue.”

Planning and scheduling

Every rep's day, organized and on time

Coordinating a full day of field visits — setting appointment times, managing drive time between stops, juggling rescheduled meetings, and making sure the right accounts get the right attention — is a job in itself. Badger's route planner takes the complexity out of scheduling by syncing directly with your calendar. Build your route, push it to Google Calendar or Outlook with one tap, and spend less time organizing your day and more time executing it.

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Meeting cancellations

Never waste a cancelled meeting

When a meeting cancels, Badger's instantly surfaces nearby accounts from your existing customer list so you can fill the gap without missing a beat. You can also use Badger's lead generation tool to find and filter nearby prospects by industry or priority and add them to your route on the fly — so no hour in the field ever goes to waste.

Learn more about lead generation
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Learn more about lead generation

Navigate with the tools you already trust

Google Maps, Waze & Apple Maps

Badger hands of turn-by-turn directions to whichever navigation app you prefer. Set it once, and it's always the default.

Apple CarPlay

Put Badger Maps on your car display and navigate to all your stops without touching your phone.

Route mode

A distraction-free view that shows reps only what matters while they're executing their route — no clutter, no confusion.

Planning and scheduling

Routing that pays for itself

The time and mileage Badger saves on routing covers the cost, before you even count the extra meetings.

Less vehicle wear & tear

Driving fewer miles means less wear and tear on your vehicle, lower maintenance costs, and fewer unexpected repair bills.

More face time

Every hour saved on driving is an hour that can go toward a customer visit, a prospect call, or a follow-up that closes a deal.

Lower gas costs

Badger Maps pays for itself with gas savings alone. Reps drive 20% fewer miles on average, adding up fast across a large team.

Ready to sell more & drive less?

Try Badger Maps for free, fully integrated with your CRM.

Set up at no cost. 90-day money-back guarantee.