Everything you want to know about Badger Maps

Badger Maps is a field sales platform built for outside sales teams. It combines route planning, sales mapping, lead generation, CRM integration, territory management, and field reporting into one mobile-first app — so reps spend less time on admin work and more time in front of the right customers.

Badger is built for field sales teams of all sizes — from individual reps to enterprise organizations with hundreds of reps across multiple territories. It works for reps in the field who need smarter routes and better account visibility, and for managers who need real-time insight into what's happening across their team.

Badger Maps is built specifically for field sales teams, unlike Google Maps, which is designed for general navigation. Badger lets you visualize your customers and prospects on an interactive map, colorize & filter your customers by custom fields, optimize routes with multiple stops, capture notes that automatically sync back to your CRM, and much more. It's a complete sales tool that helps field reps stay organized and sell more, while giving their teams more visibility into the field.

Standard CRMs are built for desk-based teams. Badger Maps is built for reps who spend their day visiting accounts in the field. It puts your CRM data on an interactive map, builds optimized routes, surfaces nearby opportunities, and logs field activity automatically — all from a mobile app that fits into how reps already work.

Yes. For teams without an existing CRM, Badger works as a full standalone field sales CRM — with account management, contact tracking, activity logging, and reporting all built in. For teams already on Salesforce, HubSpot, or another platform, Badger acts as the mobile field layer on top of your existing system.

Yes. Badger Maps has native iOS and Android apps built for reps working in the field. Reps can plan and execute routes, check in at accounts, log notes, find nearby prospects, and update their CRM — all from their phone. The app also supports Apple CarPlay for hands-free navigation.

Yes — and for most field sales teams, it's a significant upgrade. Streets and Trips was discontinued in 2014 and was never built with sales in mind. Badger Maps does everything Streets and Trips did — route planning, multi-stop optimization, turn-by-turn navigation — and goes much further. Reps get every customer on an interactive map, CRM integration, lead generation, and automatic field reporting, all from their phone.