Your customers are on a map.
Your strategy should be too.
Badger Maps turns your customer data into an interactive map your whole team can act on. Reps know exactly who to see, and managers know exactly what's happening across every territory.
The Badger Map is like a Google Map on steroids that's connected to our CRM
See your entire customer base at a glance
When your customers live in a spreadsheet, it's easy to miss the ones right around the corner. Badger puts every account on an interactive map so reps always know who's nearby, who needs a visit, and where the biggest opportunities are. Managers get the same view across the entire team, so nothing slips through the cracks.
See which accounts need attention instantly
Badger lets you colorize every pin on your map by any data field that matters to your business — last visit date, revenue, follow-up status, product line, sales stage, and more. Filter your map down to exactly the accounts you want to focus on, and build your route around them. The right accounts jump out immediately. No digging required.
Structure your data the way your business works
No two sales teams track the same things. Badger's custom fields let you map and segment your accounts using the data that actually drives your business — product lines, order volumes, customer tier, contract renewal dates, or anything else that lives in your CRM or database. Every rep sees the context they need, and every manager sees the picture they need to make smarter decisions.
Never let a priority customer fall through the cracks
Your highest-value accounts need consistent attention. Badger makes it easy to ensure your best customers are visited at the right frequency with alerts when key accounts are overdue, and a clear visual map that shows exactly where your team's attention is and isn't going.
Your CRM, on a map, on your phone
Connect your CRM to Badger and every account, contact, and deal shows up right where your day actually happens — on a map, on your phone. Instead of scrolling through lists or switching between apps, reps see their entire territory at a glance: who's nearby, who needs a follow-up, and where the next opportunity is, all without leaving the field.
Mass update accounts right from the map
The lasso tool lets reps draw around any area on the map and instantly select every account inside it. Update, reassign, or route to multiple accounts at once without touching them one by one. Changing a field across a region or building a route through a cluster of accounts takes seconds instead of minutes.
Find new leads in your area
Every territory is full of prospects you haven't discovered yet. Badger surfaces nearby leads directly on a map on your phone, so you can spot new opportunities between existing stops, fill a cancelled meeting in seconds, and make sure every hour in the field counts.
A map that works for everyone on your team
For reps
See exactly who to visit, where they are, and why they matter before you leave for the day. No more navigating by memory or missing accounts that were right around the corner.
For managers
See account coverage, visit frequency, and rep activity across every territory in one view, so you always know where your team is focused and where the gaps are.
For the whole team
A map gives a field sales organization a shared view of what's actually happening on the ground — where the opportunities are, where the gaps are, and where to focus next.
Real results from real field sales teams
"Utilizing Badger to visualize CRM data in the field makes our CRM even more valuable."
"Badger Maps has allowed reps to compare their follow-up efforts with business growth — helping them understand which accounts to prioritize."
"Our reps see opportunities they would not be able to notice without Badger."
Map your customers today
Try Badger Maps for free, fully integrated with your CRM.
Set up at no cost. 90-day money-back guarantee.