Sales Blog

Wealthy Gorilla interview of Steve Benson, route planning software CEO Earlier this week, the online magazine Wealthy Gorilla posted an awesome article about our CEO, Steve Benson and how he gets things done. In this article there is some great advice from Steve for all salespeople and entrepreneurs on how to improve their productivity. Wealthy Gorilla has a ton of posts and articles that are highly relevant for salespeople, and for people interested in business success in general. We were snooping around on their blog after reading the post on Steve and found ourselves elbows deep in great stuff. Definitely a…

In sales, reps are assigned sales territories in order to balance the workload, improve processes, and be more efficient. However, if a rep does not know how to manage their sales territories, even having the most productive sales territory won’t be able to help them. Reps can perform better with a sales territory mapping solution, which will help them: Find  information about their leads quickly and efficiently. Not have to type and retype addresses into GPS or Google Maps one by one. Waste time driving back and forth between across their territories. Quickly focus on the best leads and customers in their…

The day-to-day goal of a salesperson is to find new leads, improve the relationships with potential prospects, and close deals. Having a well established sales territory is vital to achieve those goals. If you want to get the best sales territory maps, you need to take into consideration what is your target customer group, where are they located, what is their relevance, and how can you approach them more effectively. The drawbacks of not building out sales territory maps correctly are: Not having balanced territories across reps, which can lead to over-servicing or under-servicing the sales territory. Inefficient coverage…

As an outside sales rep, if there is one thing you can’t afford to waste, it’s time. That’s why you’re always looking for new sales route planning apps that’ll help you make the most of the time you spend on chasing down your leads. We get that, and that’s why you’ll find that we developed Badger Maps with efficiency in mind. With Badger Maps, which functions as a route optimizer, you can input all of your appointments that you have for the day onto the planner, click “optimize,” and have the app generate the most efficient route for you.…