Field sales CRM

The mobile first, lightweight field sales CRM

Badger gives you everything you need to manage accounts, contacts, and deals from the field. When your team needs a full featured CRM, Badger Maps is built to act as a field-ready front-end for the leading CRMs.

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“The visibility that Badger gave us of the field revealed what was creating sales and what wasn't”

Elwin Warsh

Strategic Sales Analyst, The Honest Kitchen

What it means to be a field sales crm versus a full featured CRM

Field sales is different. Reps spend their day on the road — not at a desk — and the tools they use need to reflect that. Badger is a mobile-first platform built for exactly that reality, covering routing, mapping, mobile account management, reporting, and territory management. Where it stops: activities like forecasting, marketing attribution, and quoting. When your team is ready for that, Badger doesn't hold you back. It has the best integration on the market to make the leading CRMs work in the field.

Learn more about our native CRM integrations
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Learn more about our native CRM integrations

The field sales CRM that works the way your reps do

Mobile Account Management

Manage your book of business right from a map, on your phone

Add, edit, and organize accounts, contacts, and deals with any custom field your business tracks.
Filter and color code your book of business on the map according to priority, deal stage, or any field that matters to you.
Mass update a group of accounts right from the map.
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Field Activity Tracking

Field Activity Tracking Automatically capture everything that happens in the field

Log notes manually or with voice to text, and attach photos to every visit note.
Time- and location-stamped visits confirm rep activity.
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Automated Reporting

Performance visibility, without chasing down a report

Get reports on field activity without anyone lifting a finger.
Get a birds-eye view of coverage, performance, and gaps — by rep, region, or custom metric. Gamify your team’s performance.
Surface performance patterns you'd never catch in a spreadsheet with heat maps, bubble maps, thematic maps and more.
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Reps adopt what makes them better at their jobs

Badger drives adoption because using it improves performance, and with a mobile-first approach, it fits how they already work.

Routing

Sales Mapping

Meeting Execution

Reporting

Lead Generation

Mileage Tracking

How NCR Aloha Grew Sales 20% with Badger.

NCR Aloha's sales process hadn't changed in years. Reps relied on memory and handwritten notes, with no system for follow-through across 30-40 meetings a week. After bringing in Badger, the team started following up with the right customers at the right time instead of letting deals slip—driving a 20% increase in sales and cutting drive time by 25%.

Read the full case study

“We’re using custom check-ins and we can filter all the activity in the field by types of calls. This gives us a ton of insight into what is going on in the field, and a lot of the issues that were going on in the field have gone away now that we have the ability to measure what they’re doing.”

John O'Kain

Territory Manager, Aloha NCR

Increase adoption with a field sales CRM, made for reps

Get a free pilot, and see how Badger gives you the visibility and performance boost you’ve been missing.

Customized data set up and complimentary team trainings included.

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