Software for the field service team that owns a territory

Most field service software is built for dispatch — routing technicians to jobs as they come in. Badger Maps is built for the field service team that works a set territory and manages ongoing customer relationships. If your team owns accounts, Badger is built for them.

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Sales mapping

Your territory, fully visible

When your customers are spread across a territory and you're responsible for all of them, knowing who needs attention and when is half the job. Badger puts every account on an interactive map so you can see who's overdue for a service visit, which accounts haven't been touched in too long, and where the next opportunity is hiding, all before you start your day. Filter by last visit date, account status, service type, or any custom field, and build your schedule directly from the map or have Badger AI do the work for you.

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Learn more about sales mapping

Route Planner

Route planning, made easy.

Coordinating a full week of service visits across a territory — balancing drive time, job duration, and customer priority — is a job in itself. Badger builds your fastest multi-stop route automatically, putting you in front of the right accounts in the right order with the least amount of windshield time. When a job runs long, a visit gets cancelled, or a new priority comes up, you can adjust your route from your phone in seconds.

Schedule your route planning to run once a week so you can start every day with a clear plan of who you need to see and how to get there.

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Chicago route map with stops plotted and an optimized path connecting them
Existing meeting incorporated
5 overdue accounts prioritized
Optimized route
Calendar synced

Build me 5 routes for next week to visit my top Chicago accounts that I'm overdue on. Work around my existing calendar.

Data collection

Capture field data without the admin

Every job your team completes in the field is a data point. Capturing it accurately shouldn't take longer than the visit itself. Badger's one-tap check-in lets technicians log visit notes, job outcomes, and next steps right from the field the moment a visit ends. Use voice-to-text to capture details hands-free on the drive to the next stop. Every check-in is automatically time and location stamped, giving managers a verified record of every visit across every account in the territory, without anyone having to chase down a report.

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Data collection final
Learn more about data collection
Lead generation

Find new business in your territory

Field service teams that own a territory aren't just responsible for their existing accounts— they're expected to grow them. Badger's lead generation tools let you search for new prospects near your existing stops, filter by industry or business type, and add them to your route on the fly. When a job finishes early or a visit gets cancelled, Badger surfaces nearby opportunities instantly so no hour in the field goes to waste.

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Lead generation
Learn more about lead generation
Verified activity

Know what's happening across every territory, every day

Managing a field service team that works a territory means trusting your people are working their area and having no easy way to verify it. Badger gives managers a live view of every technician's activity, visit history, and account coverage across the full territory. Every check-in is time and location stamped, so managers can see which accounts are being serviced consistently and which are falling behind. When coverage slips or a territory needs rebalancing, you can see it and act on it before a customer notices.

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Accurate mileage
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Mileage tracking

Mileage reimbursements, handled

Field service teams cover significant distances every week. Tracking that mileage accurately for reimbursement shouldn't add to anyone's workload. Badger tracks mileage automatically on every route, with no manual input and nothing to turn on or off. Generate accurate, verifiable reports the moment you need them.

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Learn more about mileage tracking

“The way you were able to tailor your program to my specific needs, I have not worked with any other company that was as willing to work with me as you guys”

Add on a product from Badger’s Territory Management Suite

All products can be bought separately or added onto existing plans.

Territory Alignment

Badger Align

Territory Alignment

Automatically generate balanced territories that eliminate overlap, minimize drive time, and increase site visits by 20%.

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Lead Routing

Badger Lead Routing

Lead Routing

Fast follow up can turn into sales momentum. Automatically assign the right lead to the right rep — no manual work needed!

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Leaderboards & Gamification

Badger Scoreboard

Leaderboards & Gamification

Badger's performance dashboards surface what's happening in the field the moment it happens to keep your team motivated and accountable.

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Territory Mapping

Badger Insights

Territory Mapping

Visualize your data on a map to quickly spot trends and drive new strategies for your business.

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Ready to work your territories more efficiently?

Try Badger Maps free — set up by our specialists at no cost.

90-day money-back guarantee.