Territory management

Territory management, built for how field sales teams actually work

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“Our efficiency has easily increased over 100% since we've implemented Badger Maps.”

Ken Buck

Regional Sales Manager, Danaher

A complete system for territory management

Badger Maps

The fundamentals of territory management out of the box:

  • See every rep's territory
  • Verify field activity
  • Reassign routes and accounts
  • Run activity reports

Territory Management Suite

Where insight turns into action

Badger Align

Design, align, and optimize your territories dynamically.

Badger Scoreboard

Use leaderboards to give reps real-time recognition and gamify performance.

Badger Insights

Use heat maps, thematic maps and bubble maps to spot patterns in performance.

Badger Lead Routing

Route new leads to the right rep instantly and automatically.

All products can be bought separately or added onto existing plans.

Badger Maps- Real time field visibility

Track your reps in real time

Managers shouldn't have to ask reps what happened this week. They should already know. Badger gives leadership a live, birds-eye view of every rep's activity and performance. Spot the rep who needs support before their numbers slip and act on it, instead of finding out at the end of the quarter.

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Managersview territory
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Badger Maps- Route & team management

Run your team as well as your reps run their territory

When a rep leaves, territories shift, or you need to redirect your team's focus, Badger makes the logistics effortless. Build and assign routes directly to reps, reassign accounts in seconds, and ensure coverage doesn't drop when the team changes. Set hierarchies and permissions so every person in your org sees exactly what they need to and nothing they don't.

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CRM adoption

The missing layer to make your CRM work in the field

When the tools don't fit the job, reps find workarounds. Data doesn't get captured. CRM adoption drops. And managers are left making decisions based on incomplete information. The solution isn't better training or stricter enforcement. It's a tool that fits naturally into how reps work in the field. Badger will make your CRM work for you, not the other way around.

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Crm logos
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“Utilizing Badger to visualize CRM data in the field makes our CRM even more valuable.”

Brandon Arsenault

Director of Sales Operations Danaher

Badger Scoreboard- Performance dashboards

Turn activity into motivation

The most effective field teams aren't just managed — they're motivated. Badger Scoreboard gives managers and reps a real-time view of performance through customizable dashboards and scoreboards built around any metric that matters to your business. Set up rep competitions, track progress in real time, and give leadership a live picture of performance across every region, without scheduling a single status update.

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Bat chart on scoreboard page with reps
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Badger Align- Automate territory alignment

Design territories that are actually fair

Balancing territories by hand means hours of manual work and reps who feel like they got the short end. Badger Align automates it: build territories around the metrics that matter most to your business — revenue, workload, account count, or a custom blend of all three — and the tool eliminates overlap while maximizing coverage. Test different scenarios before committing, then fine-tune manually where judgment beats an algorithm.

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Territory alignment
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Badger Lead Routing- Territory based lead assignment

Route the right lead, to the right rep instantly

New leads shouldn't sit in a queue waiting for someone to divide them up. Badger Lead Routing assigns leads automatically based on geography and the rules you set — opportunity size, product line, vertical, or relationship status. Leads get worked while they're still warm instead of going cold in a queue, which means more of them turn into pipeline and eventually, revenue.

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Lead routing graphic light blue bg ver min
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Badger Insights- Territory mapping

Uncover patterns in performance

Spreadsheets tell you what happened. Badger Insights shows you where and why. Heat maps, bubble maps, and thematic maps surface patterns across your territories instantly, so you can see where to invest more, where to pull back, and which accounts need the most attention.

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Insights graphic heat map
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Try Badger with your whole team — before you commit.

The best way to know if Badger works for your team is to run it with your team. Our Team Pilot is a free, 14-day trial built specifically for managers evaluating Badger at scale. By the end of the pilot, you'll know exactly how Badger performs with your real data and your real team.

Dedicated support manager

Get a personal point of contact from day 1.

Free pilot integrated with your CRM

Get a 14-day pilot integrated with your CRM.

Free customized data set-up

We’ll customize your set up to your needs.

Complimentary team trainings

Get free team trainings tailored to your use case.

Ready to run your team like the best?

Try Badger Maps free, fully integrated with your CRM.

Set up by our specialists at no cost. 90-day money-back guarantee.

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