Outside Sales Operations

The ops foundation you need to scale

Badger Maps gives sales operations leaders the tools to onboard reps faster, integrate your CRM seamlessly, align territories with precision, and route every lead to the right rep automatically — so your field team can focus on selling, not logistics.

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Onboarding

Get new reps productive in half the time

The longer it takes a new rep to find their feet, the more revenue you leave on the table. Badger handles the logistics that slow new reps down — routing, territory visualization, account history, and customer data — so they can focus on selling from day one. Rather than spending weeks learning a territory, new reps can see every account on a map, filter by priority, and build their first route before their first week is out.

“Badger does 90% of the logistics for new sales reps — they sell more efficiently much faster”

Kellie Glenister

Director of Sales Operations, L'Oréal

CRM integration

Make your CRM work in the field, not just at the desk

Most CRMs are built for the office. Badger Maps changes that by putting your CRM data on an interactive map your reps can access, update, and act on from their phone. Badger integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Zoho, and all the leading CRMs with a real-time, bi-directional sync. Because Badger fits naturally into how reps already work, they actually use it. That means more data flowing back into your CRM automatically in real time.

Learn more about our CRM integrations

Learn more about our CRM integrations

Badger Align- Territory alignment

Territory alignment that takes a few hours, not weeks

Unbalanced territories are a silent revenue killer. Some reps are overloaded while others have untapped markets sitting idle. Badger Align automatically generates optimized territory models based on the metrics that matter to your business — revenue, account count, or any custom metric you define. Run what-if scenarios to model the impact of adding or removing a rep before making any changes. Respect existing rep locations and legacy account assignments. When territories change with Badger Align, the transition will always be smooth.

Learn more about Badger Align

Learn more about Badger Align

Badger Lead Routing- Territory based lead routing

Every lead to the right rep. Automatically.

Manual lead routing is slow, inconsistent, and one of the easiest places for revenue to fall through the cracks. Badger Lead Routing eliminates the process entirely, automatically assigning every new lead to the right rep the moment it comes in, based on geography, opportunity size, product type, vertical, or any other criteria you define. The rep gets notified instantly, the lead is mapped to their territory, and follow-up happens fast.

Learn more about Badger Lead Routing

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Learn more about Badger Lead Routing

Try Badger with your whole team — before you commit.

The best way to know if Badger works for your team is to run it with your team. Our Team Pilot is a free, 14-day trial built specifically for managers evaluating Badger at scale. By the end of the pilot, you'll know exactly how Badger performs with your real data and your real team.

Dedicated support manager

Get a personal point of contact from day 1.

Free pilot integrated with your CRM

Get a 14-day pilot integrated with your CRM.

Free customized data set-up

We’ll customize your set up to your needs.

Complimentary team trainings

Get free team trainings tailored to your use case.

“The way you were able to tailor your program to my specific needs, I have not worked with any other company that was as willing to work with me as you guys.”

Dylan Schauben

Vice President, J.Grob

Give your field team the foundation to sell more — and give yourself the tools to make it happen.

Badger Maps gives you the infrastructure to onboard faster, integrate smarter, align territories with precision, and make sure every lead reaches the right rep. All backed by a 90-day money-back guarantee.